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9.53021C5.17664 9.23732 5.17662 8.76255 5.4695 8.46966C5.76239 8.1768 6.23716 8.1768 6.53005 8.46966L11.9998 13.9394L17.4695 8.46966Z\" fill=\"currentColor\"\u002F>\u003C\u002Fg>",{"seo":25,"breadcrumbs":28,"hero":32,"proof":44,"subNavLabels":59,"overview":66,"verdict":71,"comparison":81,"midCta":225,"whyExpofp":229,"productFit":243,"insight":249,"demo":258,"faq":262,"related":286,"bottomCta":311,"disclaimer":315},{"title":26,"description":27},"ExpoFP vs Swapcard: Floor Plan Comparison","Compare ExpoFP vs Swapcard for interactive floor plans, booth sales, and attendee wayfinding. See features, pricing transparency, and which fits your event.",{"home":29,"compare":30,"page":31},"Home","Compare","ExpoFP vs Swapcard",{"badgeText":33,"headline":34,"subheadline":36,"ctaLabels":37,"bullets":41},"Comparison Guide",[35],{"text":31},"Compare a focused interactive floor plan platform with a broad event engagement and app platform — and see which one should own your attendee map experience.",[38,39,40],"Try ExpoFP Free","Book a Demo","See Pricing",[42,43],"Prepared by the ExpoFP product team","Last verified: {lastVerified}",{"heading":45,"stats":46},"A floor-plan-first alternative to a broad event engagement platform",[47,50,53,56],{"value":48,"caption":49},"Free","plan available",{"value":51,"caption":52},"{trialDays}-day","full-featured trial",{"value":54,"caption":55},"{diyPrice}\u002Fmo","published DIY pricing from",{"value":57,"caption":58},"No app","needed for web wayfinding",[60,61,62,63,64,65],"Overview","Comparison","Why ExpoFP","Product fit","FAQ","Related pages",{"heading":60,"lead":67,"paragraphs":68},"Swapcard is an event engagement platform built around an event app, AI-powered networking and matchmaking, and exhibitor tools. Its publicly documented capabilities include attendee networking and meeting scheduling, AI-driven recommendations, exhibitor lead capture and badge scanning, virtual and hybrid event support, and — as of 2026 — an expanded registration offering. Swapcard also offers an interactive floor plan feature within its platform, with booths linking to exhibitor profiles, and it supports floor plan integrations with third-party mapping providers. It is a broad, app-centric platform aimed at organizers who want engagement, matchmaking, and lead generation in one system.",[69,70],"ExpoFP takes a different approach: the interactive floor plan is the product, not a module. ExpoFP is built floor-plan-first — organizers create and edit event maps, manage booth inventory with real-time availability, take booth reservations and online booth purchases, publish a searchable exhibitor directory, embed the whole experience on their own website, and give attendees browser-based wayfinding that works without downloading an app. Reporting shows organizers how attendees and exhibitors actually use the map.","This page is for teams comparing **ExpoFP vs Swapcard**, looking for a **Swapcard alternative**, or deciding whether the event app or the interactive floor plan is the primary attendee experience. The two products overlap on maps but are built around different centers of gravity: Swapcard around engagement and matchmaking, ExpoFP around booth inventory, booth sales, and wayfinding.",{"heading":72,"subheading":73,"cards":74},"Quick verdict","The question is what sits at the center of your attendee experience.",[75,78],{"title":76,"description":77},"Choose ExpoFP if","Your priority is the floor plan itself: selling and managing booths, keeping availability accurate in real time, and giving every attendee instant map access in the browser with no app download. ExpoFP offers a free plan, a {trialDays}-day full-featured trial, and published DIY pricing starting at {diyPrice}\u002Fmo, so you can be live with a working map the same day.",{"title":79,"description":80},"Choose Swapcard if","Your priority is attendee engagement: AI matchmaking, meeting scheduling, community networking, and exhibitor lead capture inside a branded event app. Swapcard is a strong choice for organizers who want a single engagement platform for in-person, virtual, and hybrid events, and the floor plan is one component of that broader experience.",{"heading":82,"subheading":83,"featureColumnLabel":84,"rows":85},"Feature-by-feature comparison","The table uses cautious wording where Swapcard capabilities depend on setup or integrations and should be confirmed with the vendor.","Feature",[86,95,103,111,119,126,134,142,149,156,165,172,180,188,196,204,211,218],{"title":87,"cells":88},"Interactive event floor plans",[89,92],{"text":90,"note":91},"Core product","The platform is built around the map",{"text":93,"note":94},"Available as a feature within the engagement platform","Also supports third-party map integrations",{"title":96,"cells":97},"Floor plan editing",[98,100],{"text":99},"Full drag-and-drop editor for building and updating maps yourself",{"text":101,"note":102},"Floor plan setup available","Depth of self-service editing should be confirmed for your use case",{"title":104,"cells":105},"Booth management",[106,108],{"text":107},"Map-first booth inventory with statuses, categories, and pricing",{"text":109,"note":110},"Exhibitor and booth management available in broader workflow","Map-level inventory logic should be confirmed",{"title":112,"cells":113},"Booth reservations",[114,117],{"text":115,"note":116},"Built in","Exhibitors request or reserve booths directly on the live map",{"text":118},"Not a documented core focus — should be confirmed with Swapcard",{"title":120,"cells":121},"Booth purchases online",[122,125],{"text":123,"note":124},"Available on paid plans","Subscription + Payments from {subscriptionPrice}\u002Fmo for up to {boothLimit} booths",{"text":118},{"title":127,"cells":128},"Real-time booth availability",[129,132],{"text":130,"note":131},"Yes","Sold, reserved, and available statuses update live on the public map",{"text":133},"Should be confirmed — availability display depends on setup and integrations",{"title":135,"cells":136},"Exhibitor profiles \u002F listings",[137,140],{"text":138,"note":139},"Included","Searchable directory linked to booths on the map",{"text":130,"note":141},"Rich exhibitor profiles with products, meetings, and lead capture",{"title":143,"cells":144},"Search by booth, company, or category",[145,147],{"text":146},"Yes, on the public map and embedded versions",{"text":130,"note":148},"Search and navigation by exhibitor, booth, or category is documented",{"title":150,"cells":151},"Attendee wayfinding",[152,154],{"text":153},"Browser-based directions on any device, no app required",{"text":155},"Documented in-app and web navigation, with optional positioning features",{"title":157,"cells":158},"Mobile \u002F browser experience",[159,162],{"text":160,"note":161},"Web-first","Full experience in any mobile or desktop browser",{"text":163,"note":164},"App-centric","Full experience is designed around the event app, with web access available",{"title":166,"cells":167},"Multi-floor \u002F multi-building support",[168,170],{"text":130,"note":169},"Multiple buildings and levels on one plan",{"text":171},"Multi-hall and multi-floor navigation is documented",{"title":173,"cells":174},"Website embedding",[175,177],{"text":130,"note":176},"Embed the floor plan and exhibitor list on your own site",{"text":178,"note":179},"Embeddable components available","Scope should be confirmed",{"title":181,"cells":182},"Self-service setup",[183,185],{"text":130,"note":184},"Sign up, build, and publish without sales calls",{"text":186,"note":187},"Self-service entry point exists","Larger deployments typically involve the sales team",{"title":189,"cells":190},"Lead retrieval \u002F capture",[191,193],{"text":192},"Exhibitor discovery and map analytics; not a badge-scanning product",{"text":194,"note":195},"Strong","Documented lead scanning, qualification, and exhibitor dashboards",{"title":197,"cells":198},"Public pricing",[199,201],{"text":130,"note":200},"Free plan, {trialDays}-day trial, DIY from {diyPrice}\u002Fmo published on the site",{"text":202,"note":203},"Plan tiers are published","Full pricing is typically quote-based and depends on attendee volume",{"title":205,"cells":206},"Product scope",[207,209],{"text":208},"Focused floor-plan-first platform",{"text":210},"Broad engagement platform: app, matchmaking, networking, registration, virtual\u002Fhybrid",{"title":212,"cells":213},"Best fit",[214,216],{"text":215},"Organizers who need booth sales, live inventory, and no-app wayfinding",{"text":217},"Organizers who need networking, matchmaking, and lead capture at the center",{"title":219,"cells":220},"Ideal buyer",[221,223],{"text":222},"Trade show and expo teams where the map drives revenue",{"text":224},"Conference and exhibition teams where engagement drives value",{"heading":226,"paragraph":227,"buttonLabels":228},"Ready to make the map a first-class product, not a feature?","Upload your venue drawing, place booths, publish, and embed — without waiting on an implementation cycle.",[38,39,40],{"pro":230,"con":240},{"title":231,"description":232,"items":233},"Why teams pick ExpoFP over Swapcard","Teams that choose ExpoFP usually aren't rejecting engagement tools — they've simply decided the floor plan is too important to be a secondary module. When booth sales, exhibitor visibility, and attendee navigation drive event revenue, a dedicated map platform is the safer bet.",[234,235,236,237,238,239],"Floor-plan-first design. Every feature — inventory, search, directions, analytics — exists to make the map work harder, not to support an app around it.","Booth sales built in. Reservations and online booth purchases run directly on the live map, with real-time availability, so the floor plan becomes a sales channel.","No forced app download. Attendees open a link and get full wayfinding in the browser — no install, no account, no friction at the venue entrance.","Published pricing. A free plan, a {trialDays}-day full-featured trial, and DIY pricing from {diyPrice}\u002Fmo are on the website — you can budget before you ever talk to sales.","Same-day self-service setup. Upload your venue drawing, place booths, publish, and embed — without waiting on an implementation cycle.","Embeds where your audience already is. The map and exhibitor list live on your own website, keeping traffic and SEO value on your domain.",{"title":241,"description":242},"When Swapcard may be a better fit","If your event's value is driven by connections — buyer-seller meetings, AI matchmaking, community networking, and exhibitor lead capture — Swapcard's engagement platform is built precisely for that, and its documented results around matchmaking and meetings are a genuine strength. Organizers running virtual or hybrid programs, or those who want registration, the event app, and networking under one vendor, may reasonably prefer Swapcard's breadth over a focused floor plan tool.",{"heading":244,"lead":245,"paragraphs":246},"The real tradeoff","The comparison isn't really \"which product is better\" — it's \"what is the center of your attendee experience.\"",[247,248],"Swapcard is app-and-engagement-first: the map is one screen inside a larger journey of profiles, meetings, and recommendations. That's powerful when networking is the product your attendees came for.","ExpoFP is map-first: the floor plan is the front door, the booth inventory is the revenue engine, and wayfinding works for every attendee — including the majority who never download an event app. If your exhibitors judge success by booth traffic and your attendees judge the event by how easily they found what they came to see, the map deserves to be a first-class product, not a feature.",{"heading":250,"paragraphs":251,"items":254},"How they can fit together",[252,253],"This doesn't have to be an either\u002For decision. Many organizers run an engagement platform for networking and use a dedicated floor plan platform for the map — and notably, Swapcard has publicly documented an ExpoFP floor plan integration in its product updates, so the two products are known to work side by side.","A common setup looks like this:",[255,256,257],"ExpoFP powers the map: booth inventory, reservations and sales, real-time availability, and browser-based wayfinding embedded on the event website.","The engagement platform powers connections: attendee profiles, matchmaking, meeting scheduling, and exhibitor lead capture in the app.","The two link to each other: booths on the map point to exhibitor profiles, and the app surfaces the live ExpoFP map so attendees navigate from wherever they are.",{"heading":259,"paragraph":260,"buttonLabels":261},"See how a focused interactive floor plan works","Build your event map free, test every feature for {trialDays} days, and publish a live, embeddable floor plan today.",[38,39,40],{"heading":64,"paragraph":263,"items":264},"Common questions for teams comparing ExpoFP and Swapcard.",[265,268,271,274,277,280,283],{"question":266,"answer":267},"Is ExpoFP a Swapcard alternative?","Yes, for the floor plan and booth management side of an event. ExpoFP replaces or upgrades the map experience — floor plan editing, booth sales, exhibitor listings, and wayfinding — with published pricing and self-service setup. It is not a replacement for Swapcard's networking, matchmaking, or lead capture features, which sit outside ExpoFP's scope.",{"question":269,"answer":270},"What is the main difference between ExpoFP and Swapcard?","Scope and center of gravity. Swapcard is a broad event engagement platform built around an event app, AI matchmaking, networking, and exhibitor lead capture, with a floor plan as one feature. ExpoFP is a focused platform where the interactive floor plan is the core product, with booth inventory, reservations, online booth purchases, and browser-based wayfinding built around it.",{"question":272,"answer":273},"Which platform is better for interactive floor plans?","If the floor plan is your priority, a dedicated tool has natural advantages: ExpoFP gives you a full self-service map editor, real-time booth availability, booth sales on the map, and embedding on your own website. Swapcard's floor plan is designed to serve its app experience and links booths to exhibitor profiles, which works well when the app is the primary destination. Notably, Swapcard itself has documented an ExpoFP integration for floor plans.",{"question":275,"answer":276},"Does Swapcard have a floor plan feature?","Yes. Swapcard publicly documents an interactive floor plan with exhibitor search, multi-hall navigation, and booths linked to exhibitor profiles, plus optional positioning features. It also supports integrations with third-party mapping providers — including ExpoFP — so organizers can bring in a dedicated map platform. Specific capabilities and setup depth should be confirmed with Swapcard for your event.",{"question":278,"answer":279},"Which platform is better for attendee navigation?","It depends on whether your attendees will install the app. Swapcard's navigation is documented and capable, but it is designed around the app-and-platform experience. ExpoFP's wayfinding runs entirely in the browser — attendees tap a link or scan a QR code and get directions immediately, which matters because a large share of attendees at most trade shows never download the event app.",{"question":281,"answer":282},"Does Swapcard publish pricing?","Swapcard publishes plan tiers and a self-service entry point on its website, and public materials indicate annual subscriptions with costs that scale with attendee and exhibitor volume. Full pricing for professional and enterprise deployments is typically quote-based. ExpoFP publishes complete DIY pricing — free plan, {trialDays}-day full-featured trial, and paid plans from {diyPrice}\u002Fmo — directly on its site.",{"question":284,"answer":285},"Who should choose Swapcard instead of ExpoFP?","Organizers whose events live or die on connections: hosted-buyer programs, B2B conferences with heavy meeting scheduling, and exhibitions where AI matchmaking and lead capture are the main value for exhibitors. If you need a single engagement platform spanning registration, the event app, networking, and virtual or hybrid delivery, Swapcard's breadth is the point — and ExpoFP can still power the map alongside it.",{"heading":65,"subheading":287,"items":288},"Continue comparing floor plan, booth sales, and event map workflows.",[289,293,297,301,305,308],{"title":290,"text":291,"linkLabel":292},"ExpoFP Alternatives","How ExpoFP compares across the event floor plan market.","Read the guide",{"title":294,"text":295,"linkLabel":296},"Compare ExpoFP","All comparison guides in one place.","Browse comparisons",{"title":298,"text":299,"linkLabel":300},"ExpoFP Pricing","Free plan, trial details, and published plan pricing.","See pricing",{"title":302,"text":303,"linkLabel":304},"ExpoFP vs Eventify","Compare event app workflows with interactive floor map software.","Read the comparison",{"title":306,"text":307,"linkLabel":304},"ExpoFP vs Whova","Floor plans vs an all-in-one conference app.",{"title":309,"text":310,"linkLabel":304},"ExpoFP vs Cvent","Specialist floor plans versus a broad event suite.",{"heading":312,"paragraph":313,"buttonLabels":314},"Start with the map","Your floor plan can be live today — free plan, {trialDays}-day full trial, no app required for your attendees.",[38,39,40],{"heading":316,"bodyBefore":317,"contactLinkLabel":318,"bodyAfter":319},"Disclaimer","Information on this page is based on publicly available product materials and may change over time. If you represent this product and would like us to correct or update anything,","please contact us",". 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